Regulation
Public rallies around mobile ad trucks
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(Virginian-Pilot,
The (Norfolk, VA) (KRT) Via Acquire Media NewsEdge) Jun.
28--Virginia Beach's strict regulation of street advertising has
always seemed kind of odd, over the top -- and not always applied
fairly.
For more than two decades, the city has prohibited companies from constructing new billboards. The policy was designed to remove unsightly come-ons from thoroughfares, as council members and city officials embarked on a beautification campaign. Read More...
For more than two decades, the city has prohibited companies from constructing new billboards. The policy was designed to remove unsightly come-ons from thoroughfares, as council members and city officials embarked on a beautification campaign. Read More...
Admobile wins in Virginia Beach
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Yesterday, she achieved a victory when the Virginia Beach City Council voted 6-5 to allow mobile advertising trucks in their city limites. Read more about it here.
That was fast
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Mobile advertising is so highly visible and effective that MUV and DAV truck owners really need to hold themselves to a higher standard regarding the types of ads that they accept and display on the light up rotating or scrolling displays. Stay away from clients like this at all costs.
Mobile advertising truck regulation
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Customers often
ask about regulations that govern the use of mobile advertising
vehicles.
Let's back up for a minute. Regulation is not a probelm for 95% of Spark's customers. It is a concern though, but it comes down to two different concepts. Either you're using a mobile advertising vehicle to promote your own business or you're using the vehicle to operate a mobile advertising company.
The first case is easy. If you purchase a mobile advertising truck and use it in the ordinary operation of your business, we are not aware of a single local ordinance that will prevent you from using the vehicle to promote your own business. City fathers would have a very difficult time arguing that a Spark Expo (no bigger than a regular pickup truck) cannot be allowed to operate on the same roads as Budweiser's giant 50-foot-long rolling billboards that may or may not be full of beer at any given moment. Cities do get very worked up about their sign ordinances, though. In the name of "beautification" city councils decide that you can't have a sign larger that two feet tall, or your sign must not have internal illumination. But they don't tell you how you can decorate your delivery truck. (That's where we come in.) Read More...
Let's back up for a minute. Regulation is not a probelm for 95% of Spark's customers. It is a concern though, but it comes down to two different concepts. Either you're using a mobile advertising vehicle to promote your own business or you're using the vehicle to operate a mobile advertising company.
The first case is easy. If you purchase a mobile advertising truck and use it in the ordinary operation of your business, we are not aware of a single local ordinance that will prevent you from using the vehicle to promote your own business. City fathers would have a very difficult time arguing that a Spark Expo (no bigger than a regular pickup truck) cannot be allowed to operate on the same roads as Budweiser's giant 50-foot-long rolling billboards that may or may not be full of beer at any given moment. Cities do get very worked up about their sign ordinances, though. In the name of "beautification" city councils decide that you can't have a sign larger that two feet tall, or your sign must not have internal illumination. But they don't tell you how you can decorate your delivery truck. (That's where we come in.) Read More...
