General
How To Create Instantly Compelling Ads Every Time
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MST recommends that before you invest in any new advertising campaign, you take a very critical look at the content of your message. By following just a few simple rules, you can avoid wasting money on an ad campaign that may be largely ignored by your best prospects.
The rules, if followed, will also make your Spark mobile advertising vehicle an even more effective tool to deliver your company's advertising message. Bryan Bauman, of the Marketing Strategies Team offers the following advice. Read More...
Ad Sales Tough; Ad Value Priceless
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Customers often
ask about regulations that govern the use of mobile advertising
vehicles.
Let's back up for a minute. Regulation is not a probelm for 95% of Spark's customers. It is a concern though, but it comes down to two different concepts. Either you're using a mobile advertising vehicle to promote your own business or you're using the vehicle to operate a mobile advertising company.
The first case is easy. If you purchase a mobile advertising truck and use it in the ordinary operation of your business, we are not aware of a single local ordinance that will prevent you from using the vehicle to promote your own business. City fathers would have a very difficult time arguing that a Spark Expo (no bigger than a regular pickup truck) cannot be allowed to operate on the same roads as Budweiser's giant 50-foot-long rolling billboards that may or may not be full of beer at any given moment. Cities do get very worked up about their sign ordinances, though. In the name of "beautification" city councils decide that you can't have a sign larger that two feet tall, or your sign must not have internal illumination. But they don't tell you how you can decorate your delivery truck. (That's where we come in.) Read More...
Let's back up for a minute. Regulation is not a probelm for 95% of Spark's customers. It is a concern though, but it comes down to two different concepts. Either you're using a mobile advertising vehicle to promote your own business or you're using the vehicle to operate a mobile advertising company.
The first case is easy. If you purchase a mobile advertising truck and use it in the ordinary operation of your business, we are not aware of a single local ordinance that will prevent you from using the vehicle to promote your own business. City fathers would have a very difficult time arguing that a Spark Expo (no bigger than a regular pickup truck) cannot be allowed to operate on the same roads as Budweiser's giant 50-foot-long rolling billboards that may or may not be full of beer at any given moment. Cities do get very worked up about their sign ordinances, though. In the name of "beautification" city councils decide that you can't have a sign larger that two feet tall, or your sign must not have internal illumination. But they don't tell you how you can decorate your delivery truck. (That's where we come in.) Read More...
Sheriff Unveils Mobile Ad Campaign
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The rolling billboards are part of Arpaio's campaign to crack down on illegal immigration, human smuggling and drop houses. He has defended his hotline as no different from those operated by Immigration and Customs Enforcement and U.S. Customs and Border Protection. Read More...
How to get run out of town
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But critics have said the hotline, which began operation July 10, would lead to racial profiling. Latino activists have asked for the hotline to be shutdown.
The sheriff's office anticipates the controversy to grow with the rolling billboards. Its press release announced Sunday's event as "a move that is certain to inflame illegal immigration activists."
Arpaio said he used money recovered from fraud investigations to pay for the truck paint jobs. "We had a problem because we were having trouble getting the number out to the public," Arpaio said.
And yet, Arpaio said, the hotline has received nearly 2,000 calls since its launch, prompting the arrest of 85 suspects.
The vans and semi trucks, which transport food to county jails, have been used to advertise other hotlines, including one to report animal cruelty and another to report deadbeat parents who don't pay court-ordered child support. Now they are emblazoned with the message: Help Sheriff Joe Arpaio fight illegal immigration and trafficking.
Arpaio said he is responding to national frustration over immigration policy.
"I'm doing what the federal government should be doing," he said. "These will be driving the highways and byways of the county."
Of his critics, Arpaio said, "I hope they see it (the hotline ads) on the hour, every hour. This is my answer to them."
Critics could not be reached for comment Sunday for their reaction.
"The irony is that they vans, I presume, will pick up the very illegal immigrants we're trying to get," he said.
Arpaio rejected criticism that the trucks would lead to racial profiling, saying, "I don't see where Italy or Iraq or Mexico is listed on these signs. Do you?"
He also railed against critics who likened him to a member of the Klu Klux Klan and have started four different hotlines to report any suspected discrimination.
"My opponents have to have four hotlines to complain about me. I have just one," he said.
