Mobile advertising truck regulation
/ Filed in: Regulation
Customers often
ask about regulations that govern the use of mobile advertising
vehicles.
Let's back up for a minute. Regulation is not a probelm for 95% of Spark's customers. It is a concern though, but it comes down to two different concepts. Either you're using a mobile advertising vehicle to promote your own business or you're using the vehicle to operate a mobile advertising company.
The first case is easy. If you purchase a mobile advertising truck and use it in the ordinary operation of your business, we are not aware of a single local ordinance that will prevent you from using the vehicle to promote your own business. City fathers would have a very difficult time arguing that a Spark Expo (no bigger than a regular pickup truck) cannot be allowed to operate on the same roads as Budweiser's giant 50-foot-long rolling billboards that may or may not be full of beer at any given moment. Cities do get very worked up about their sign ordinances, though. In the name of "beautification" city councils decide that you can't have a sign larger that two feet tall, or your sign must not have internal illumination. But they don't tell you how you can decorate your delivery truck. (That's where we come in.)
Let's back up for a minute. Regulation is not a probelm for 95% of Spark's customers. It is a concern though, but it comes down to two different concepts. Either you're using a mobile advertising vehicle to promote your own business or you're using the vehicle to operate a mobile advertising company.
The first case is easy. If you purchase a mobile advertising truck and use it in the ordinary operation of your business, we are not aware of a single local ordinance that will prevent you from using the vehicle to promote your own business. City fathers would have a very difficult time arguing that a Spark Expo (no bigger than a regular pickup truck) cannot be allowed to operate on the same roads as Budweiser's giant 50-foot-long rolling billboards that may or may not be full of beer at any given moment. Cities do get very worked up about their sign ordinances, though. In the name of "beautification" city councils decide that you can't have a sign larger that two feet tall, or your sign must not have internal illumination. But they don't tell you how you can decorate your delivery truck. (That's where we come in.)
Not
more than ten hours after the last post about regulation,
this article appeared in the
Virginia Beach Pilot about their city's sign ordinance. There is a
long running dispute between Elaine Cayton, owner of Admobile of
Hampton Roads and about half of the Virginia Beach city council
members. Cayton's business is one of the most responsible, well
run, and civic minded mobile advertising companies that we are
aware of. The people of Virginia Beach feel the same way, too, as
the results of the Pilot's online poll tilt in favor of Admobile by
about 2 to 1.
Take a moment to vote in the Virginia Beach Pilot's online poll, and post a comment to let them know your thoughts.
Take a moment to vote in the Virginia Beach Pilot's online poll, and post a comment to let them know your thoughts.
