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Many people experience the impact of mobile advertising for the first time at sporting events, conventions, or trade shows. Unlike some of the other dedicated advertising vehicle business models, using DAVs for short term events is a proven model with hundreds of available case studies that prove its effectiveness and value to clients.

While advertising agencies can be reluctant to include mobile advertising in their long term media plans for their best clients, they they are often comfortable recommending mobile media for a variety of short term event-base scenarios. If you’re considering purchasing one or more DAVs or MUVs (dual purpose marketing/utility vehicles) you should be prepared when prospective clients ask for information about using the trucks for event marketing. Read More...

Today, we turn our attention away from multi-purpose MUVs to focus on dedicated advertising vehicles (DAVs). This is the first in a series of posts about the many different business models one can use in a mobile advertising business. This series focuses exclusively on multi-image dedicated advertising vehicles, excluding the older 2 sided, flat "mobile billboard" trucks. The type of multi-image technology used — scrolling, trivision, video, trained monkeys holding up a series of posters —doesn’t matter. What does matter is that the DAV has the capability to show a series of different advertisements on two or more sides of the vehicle. Read More...

Continuing today's theme of Regulation, here's a story about a Nevada brothel that has started using mobile advertising. Billboards advertising brothels are now legal in Clark County. This might not cause much trouble in Las Vegas, but it might just be another example of what happens in Vegas, should stay in Vegas. A video link to the KVBC-News3 TV story is here. In the video clip, a gentleman interviewed by KVBC refers to the mobile billboard for the Chicken Ranch as "classy". (We report, you decide.)

Mobile advertising is so highly visible and effective that MUV and DAV truck owners really need to hold themselves to a higher standard regarding the types of ads that they accept and display on the light up rotating or scrolling displays. Stay away from clients like this at all costs.

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Not more than ten hours after the last post about regulation, this article appeared in the Virginia Beach Pilot about their city's sign ordinance. There is a long running dispute between Elaine Cayton, owner of Admobile of Hampton Roads and about half of the Virginia Beach city council members. Cayton's business is one of the most responsible, well run, and civic minded mobile advertising companies that we are aware of. The people of Virginia Beach feel the same way, too, as the results of the Pilot's online poll tilt in favor of Admobile by about 2 to 1.

Take a moment to vote in the Virginia Beach Pilot's online poll, and post a comment to let them know your thoughts.

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Customers often ask about regulations that govern the use of mobile advertising vehicles.

Let's back up for a minute. Regulation is not a probelm for 95% of Spark's customers. It is a concern though, but it comes down to two different concepts. Either you're using a mobile advertising vehicle to promote your own business or you're using the vehicle to operate a mobile advertising company.

The first case is easy. If you purchase a mobile advertising truck and use it in the ordinary operation of your business, we are not aware of a single local ordinance that will prevent you from using the vehicle to promote your own business. Read More...