As of this writing, gas is approaching $5 per gallon in some locations. AAA reports that the rising price of fuel has finally started changing driving behavior, as American consumers are driving less for the first time in decades. But if your business depends on a single vehicle or a fleet of vehicles, the recent run up in the price of gas can be crushing.

The Wall Street Journal reported (paid subscription required) on July 14, 2008 that certain full size pickup trucks Read More...

David Hoheisel, Spark Factory Rep from Columbus, Ohio, reminded us of a feature that almost every Expo owner gets for free.

90% of pickup trucks have a light over the back window that is used to illuminate the truck's pickup bed at night. Dave discovered the switch for that light on the dash of his Toyota Tundra / Expo 7 demo truck. When he turned it on, the light lit up the entire front of the Expo body. The Expo box is usually about 10 - 12 inches taller than the pickup cab, and with the flick of a switch, Hoheisel discovered that he could draw extra attention to the truck. He has taken advantage of that space by wrapping it with an ad for his business.

It's a great free feature that will give all Expo owners even more attention than they bargained for! Read More...