Many Spark owners use our in-house printing services for their scrolling poster printing. We've had thousands of individual ads come through our system since 2002. As you might imagine, we've seen some really great ads, and we've seen many that would qualify for the advertising hall of shame.Jump to our PDF document "Design Tips for Mobile Advertising Success" if you don't want to read all of

As of this writing, gas is approaching $5 per gallon in some locations. AAA reports that the rising price of fuel has finally started changing driving behavior, as American consumers are driving less for the first time in decades. But if your business depends on a single vehicle or a fleet of vehicles, the recent run up in the price of gas can be crushing.The Wall Street Journal reported (paid

David Hoheisel, Spark Factory Rep from Columbus, Ohio, reminded us of a cool feature that almost every Expo owner gets for free.90% of pickup trucks have a light over the back window that is used to illuminate the truck's pickup bed at night. Dave discovered the switch for that light on the dash of his Toyota Tundra / Expo 7 demo truck. When he turned it on, the light lit up the entire front of

(Virginian-Pilot, The (Norfolk, VA) (KRT) Via Acquire Media NewsEdge) Jun. 28--Virginia Beach's strict regulation of street advertising has always seemed kind of odd, over the top -- and not always applied fairly.For more than two decades, the city has prohibited companies from constructing new billboards. The policy was designed to remove unsightly come-ons from thoroughfares, as council members

For several years, AHR Communications has been operating a fleet of trivision mobile advertising trucks in and around Virginia Beach. Since Elaine Cayton opened the business, she has been careful to comply with all local ordinances. None of the surrounding cities have given her business any trouble, but the City of Virginia Beach has repeatedly attempted to force her out of business. Even though

Today's email contained the usual barrage of guaranteed hot stock tips, home equity loan offers, and requests to chat with lonely Russian women. We almost missed a note from the Marketing Strategy Team of Grapevine, Texas. MST offers consulting services for business owners and offers advice on how to fine tune any business' advertising message to make it more effective.MST recommends that before

Copyright © 2007 Spark Equipment. All rights reserved. May not be reproduced without permissionMany people experience the impact of mobile advertising for the first time at sporting events, conventions, or trade shows. Unlike some of the other dedicated advertising vehicle business models, using DAVs for short term events is a proven model with hundreds of available case studies that prove its

In 1993, a french company, called Mobil Affiche, developed one of the first mobile scrolling advertising systems, and began deploying the early dedicated advertising vehicles in Europe. Their trucks featured a unique 7-poster system with 5’ x 8’ displays on three sides. Two years later, the trivision advertising truck was invented by Delroy Cowan. Cowan’s 1995 invention combined an Isuzu NPR

Copyright © 2007 Spark Equipment. All rights reserved. May not be reproduced without permission.The first time you saw a multi-image DAV on the road, you may have been fascinated with the light-up, changing ads. The impression is so effective, that many motorists can recall the names of specific advertisers long after the DAV campaign ends. But for some, seeing a DAV represents the spark of a new

Today, we turn our attention away from multi-purpose MUVs to focus on dedicated advertising vehicles (DAVs). This is the first in a series of posts about the many different business models one can use in a mobile advertising business. This series focuses exclusively on multi-image dedicated advertising vehicles, excluding the older 2 sided, flat "mobile billboard" trucks. The type of multi-image