Building on the success of the Admobile series of marketing utility vehicles, Spark has entered into a new partnership with Unicell to introduce a new line of good-looking and fuel-saving advertising vehicles. The new Aerocell Advan series uses the same proven scrolling components found in the Admobile marketing utility vehicles, but wraps them in a super-strong fiberglass body.

The fiberglass design is five times stronger than aluminum, yet is more affordable to repair in the event of damage. The Aerocell Advan bodies are available for cutaway Ford and GMC truck chassis and feature a sleek integrated aerodynamic fairing, which can increase fuel efficiency by up to 20% over more typical box truck designs. The totally smooth body is entirely rivet free, and has no seams whatsoever.

The Aerocell Advan bodies are offered in DAV configurations with side ad windows up to 5' x 12' - the widest available anywhere. Rear scrolling ads dominate the back of each truck body, and measure 5' x 5'. An Isuzu NPR based model is also availble, without the integrated fairing. Unicell, based in Buffalo NY and Toronto, ON backs up the Aerocell line with a 5 year warranty.

Priced from $55,990 (with Ford E350 chassis), the Aerocell Advan is Spark's most affordable advertising vehicle.

It's been an interesting couple of years in the mobile advertising business. Virtually every one of Spark's competitors in the mobile ad truck business has now closed. Spark Equipment remains the oldest maker of mobile advertising truck bodies and accessories in the business. We've been at it longer than all of our competitors combined. One reason is great products and the know-how to teach customers how to use those products to build a successful business. But the more things change around us, the more things stay the same...

Another reason why Spark has weathered the recent recession is due to of the strength of our partner relationships. Spark's truck bodies are assembled in the largest, most stable truck body manufacturing facilities in America. Spark products have the benefit of over half-a-million square feet of manfucturing shop space and Spark components are cut using CNC routing equipment. Other mobile ad truck makers cut parts by hand and put them together in two-bay garages. Your new mobile ad truck from Spark will come with a five-year warranty on the body, supported by manufacturers who have been in business for decades. The Spark body warranty is longer than any other mobile advertising body seller has even been in business.

Spark Equipment is now an EXIT Realty Approved Supplier. Over the years, Spark’s unique marketing utility vehicles have become valuable assets for REALTORS, who use the trucks to promote their real estate businesses while doing double duty as working moving vans. EXIT franchisees and agents can take advantage of special offers and predesigned ad posters that are ready to install and have been pre-approved by EXIT’s corporate offices. In addition to promoting the local EXIT broker’s office, brokers can profit by selling several of the scrolling ad spots to their top producing agents and their local business allies such as insurance agents, pest control companies, and banks.

Many Spark owners use Spark’s in-house printing services for their scrolling poster printing needs. The company has seen thousands of individual ads come through the system since 2002. As one might imagine, some ads have been really great, while many that would qualify for the advertising hall of shame.

Jump to the PDF document "Design Tips for Mobile Advertising Success" if you don't care to read all of today's post. Read More...

In 1993, a french company, called Mobil Affiche, developed one of the first mobile scrolling advertising systems, and began deploying the early dedicated advertising vehicles in Europe. Their trucks featured a unique 7-poster system with 5’ x 8’ displays on three sides. Two years later, the trivision advertising truck was invented by Delroy Cowan. Cowan’s 1995 invention combined an Isuzu NPR truck with a custom truck bed and three trivision signs that he purchased from a European manufacturer. His two trucks were the first multi-image dedicated advertising vehicles in the USA. Years later, similar, but refined DAV concepts appeared from companies calling themselves Brands In Motion, Billboards in Action, and Admobile.

The DAV concepts from each of these mobile ad pioneers were different, but they all championed what has become the shared-use model of mobile advertising. Read More...

The first time you saw a multi-image DAV on the road, you may have been fascinated with the light-up, changing ads. The impression is so effective, that many motorists can recall the names of specific advertisers long after the DAV campaign ends. But for some, seeing a DAV represents the spark of a new business venture. You’re probably reading this blog because you’ve experienced that spark.

Building a Rolodex full of satisfied advertising clients is challenging under the best of conditions. But this post is not about building a thick portfolio of customers quickly. It’s about launching a profitable mobile advertising business with just one great client relationship. World domination comes later. Read More...